Todd Babiak

Todd Babiak is the co-founder of Story Engine, an international strategy consultancy based in Vancouver, Canada. One of his clients, Tasmania, was keen on the work he had done. Todd was keen on Tasmania, and Australia. And when he was honest with himself, he had never properly implemented any of his strategy work. He was honoured to become inaugural CEO of Brand Tasmania, to work with Tasmanians on a unified cultural expression and strategy for trade, tourism, talent, investment, and student attraction – all underpinned by community action.